María Jesús Almazor, delegate councillor of Telefónica España, spent Thursday for the ABC meetings in Malaga. It did so by defining the new digital revolution that society is currently facing. There he argued that the transformations must be done with predetermined values, given the resounding changes that are to come, such as infinite life or genetic modifications. Faced with these advances that can Strike Global Ethics, he called for a “digital Constitution”. “We need new rules to help technology be responsible and in control,” said Almazor, who said there must be measures to help reduce the digital divide.
They are the dilemmas of a revolution that will change the world in a way that has not been known until now. “It is not a revolution like the one that has existed so far in history,” said the delegate councillor of Telefónica España, who said that on this occasion there were three fundamental characteristics that made it different. “The first is that it will affect everything and everyone,” said María Jesús Almazor, pointing out that a hyper-connected world is appearing in which “it changes the way we think and relate to an impact on society, companies and individuals.”
In this sense, he affirmed that “this is an unprecedented moment of wealth creation and this changes certain basic measures.” “In the TWENTY-first century wealth is measured by the level of digitization,” said the counselor of the Phone, who called to take advantage of the high competitiveness that will give Spain the infrastructure that is currently defined as the “best of Europe”. Thus, he said that Spain has an advantage in competing in a digital world in which”there has never been an accumulation of technology like that of now”. “Nor is it a factor of production such as data, which we have to be able to use, predict and analyse,” the directive said in these booklets Sponsored by the Unicaja Foundation.
At that point, one of the key challenges is knowing how to adapt to immediacy. “The speed of adaptation to new technologies”. He illustrated this need with the history of a tool like the landline, which took 75 years to reach 100 million users. Faced with that, he argued that an entertainment application like Pokémon Go only took 25 days to reach that implantation level. “We’ve changed our behavior and we’re going to do it more and more every day,” said Almazor, who said that users constantly talk, think or send photos and that makes companies 80 percent know what we like, what we look at, or each other’s political profile.
Change the way you learn. According to data released by Almazor in his presentation, 70 percent of customers contact two or three channels before buying a product, require customization, a different and immediate treatment. “95 percent of users say they prefer to relate to the social network,” the Telefonica directive said.
Such habits create new business models, such as digital platforms without physical assets and with levels of communities larger than many countries. In this sense, he noted that Facebook is the largest country in the world, ahead of China or India. And that Twitter Is Bigger than America. “We need to reconsider how and where we should go,” Almazor explained, before listing how Uber is the largest transportation company without cars, Airbnb for accommodation without hotels or Alibaba for sales without inventories. And he left a critique of Spanish companies, which he said are less digitized than people.
He warned of ” a spectacular technological explosion.” And he called to be able to harness that technology for companies. “If we don’t adopt that technology, we won’t be able to have the customer experience,” Almazor warned, who warned that the big change will come with artificial intelligence. “It will change the way we make decisions, optimize companies, automate, robotize… we are talking about 50% of the data on the internet is from robot,” said the directive of Telefonica, who called for an adaptation to a technology that is going to break into all sectors, from education or medicine to transport, forms of payment or the purchase of homes.